Concordance Web Equal Validation relies on a proprietary methodology when considering websites. This includes two parts: one is a strict quantitative approach that uses statistics derived from the website being reviewed, providing detailed data on key words and images, DEI-focused pages and sections and web mapping. This part of the research query also uncovers information on the organization’s industry, community, and size. The second, more qualitative process, looks at the website’s approach to DEI with regard to design, style and authenticity, while also factoring input from a diverse group of Concordance Web Equal surveyors who provide grading and comparable insight. The great part – every website can become Web Equal Validated. Those websites that do not attain Validation in their initial review are offered detailed suggestions and direction to drive DEI content in a positive manner.